Monthly Archives: July 2013

Manchester United and Liverpool FC showing Australian football the way forward

What is the benefit to Australia of touring teams such as Manchester United or Liverpool FC? These are only exhibition games right? Yes the tourists will reap the reward in the long term from shirt sales, visits to their cities and stadiums from newly acquired and existing fans and building their brand. Yes they are […]

Brazilian World Cup sells Brazil short

The football eyes of the world will be on Brazil in 2014. It is a country that lives and breathes football – treats it as a religion – and finally will host the World Cup for its second time and first since 1950. Aside from the spectacle, Brazil and its people are getting a raw […]

Neymar’s Brazil – Confeds Final a preview of things to come

Brazil annihilated current world champions Spain 3-0 in the Confederations Cup final and sent out a clear message to the world. The message; “the giant has been awoken!” After only 2 minutes of the game Spain’s game plan was out the window. Fred opened the scoring whilst still planted on the ground scooping the ball […]